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	<title>Streetwise Marketing</title>
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	<description>A few decades of marketing, advertising, design, brand strategy, media experience ... distilled into a blog!</description>
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		<title>Inside-out: a new way of thinking</title>
		<link>http://streetwisemktg.wordpress.com/2011/02/16/inside-out-a-new-way-of-thinking/</link>
		<comments>http://streetwisemktg.wordpress.com/2011/02/16/inside-out-a-new-way-of-thinking/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 20:24:57 +0000</pubDate>
		<dc:creator>Adam Coutts</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://streetwisemktg.wordpress.com/?p=98</guid>
		<description><![CDATA[I was going to start this article by summarising a TED Talk given by a guy I have huge respect and admiration for when it comes to business strategy and thought leadership. But then I thought it would be like telling someone how a movie or book ends. I couldn’t do it to you! So, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=streetwisemktg.wordpress.com&amp;blog=9627668&amp;post=98&amp;subd=streetwisemktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">GoldenCircle</media:title>
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			<media:title type="html">Diffusion-of-Innovation</media:title>
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		<title>Subliminal advertising : this won’t hurt a bit, did it?</title>
		<link>http://streetwisemktg.wordpress.com/2010/09/07/subliminal-advertising-this-wont-hurt-a-bit-did-it/</link>
		<comments>http://streetwisemktg.wordpress.com/2010/09/07/subliminal-advertising-this-wont-hurt-a-bit-did-it/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 11:52:48 +0000</pubDate>
		<dc:creator>Adam Coutts</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambient Media]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[coca cola]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[subconcious mind]]></category>
		<category><![CDATA[subliminal advertising]]></category>
		<category><![CDATA[subway]]></category>

		<guid isPermaLink="false">http://streetwisemktg.wordpress.com/?p=47</guid>
		<description><![CDATA[The theory was that nobody knew they'd seen the frame, but they had - it was just too fast for them to register having seen it - then they all suddenly felt thirsty and raced to the snack shop for a Coke!

Subliminal advertising in that sense has been illegal in most countries for decades, but subliminal/incidental advertising in other forms is thriving.Why? Because it works. And it works at a sensory (touch, smell, taste, sight) level.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=streetwisemktg.wordpress.com&amp;blog=9627668&amp;post=47&amp;subd=streetwisemktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Marketing in tough economic times : why the worst thing you can do is slash your marketing budget!</title>
		<link>http://streetwisemktg.wordpress.com/2010/09/01/marketing-in-tough-economic-times-why-the-worst-thing-you-can-do-is-slash-your-marketing-budget/</link>
		<comments>http://streetwisemktg.wordpress.com/2010/09/01/marketing-in-tough-economic-times-why-the-worst-thing-you-can-do-is-slash-your-marketing-budget/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 09:15:34 +0000</pubDate>
		<dc:creator>Adam Coutts</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[mainstream media]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[measurability]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[trusted brands]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://streetwisemktg.wordpress.com/?p=10</guid>
		<description><![CDATA[The fact is, if your slashing your marketing you're slashing your wrists! You're opening the way for more marketing-savvy competitors to take advantage of your weakened state by pouring hot marketing water on your wounds. So ... what does a recession-savvy marketer do?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=streetwisemktg.wordpress.com&amp;blog=9627668&amp;post=10&amp;subd=streetwisemktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Is your cardboard Receptionist a mongrel?</title>
		<link>http://streetwisemktg.wordpress.com/2009/10/24/is-your-cardboard-receptionist-a-mongrel/</link>
		<comments>http://streetwisemktg.wordpress.com/2009/10/24/is-your-cardboard-receptionist-a-mongrel/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 02:05:25 +0000</pubDate>
		<dc:creator>Adam Coutts</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambient Media]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[emboss]]></category>
		<category><![CDATA[first impressions]]></category>
		<category><![CDATA[gloss varnish]]></category>
		<category><![CDATA[matt varnish]]></category>
		<category><![CDATA[receptionist]]></category>
		<category><![CDATA[vercotype]]></category>

		<guid isPermaLink="false">http://streetwisemktg.wordpress.com/?p=3</guid>
		<description><![CDATA[My view has always been that your business card is no less important than your Receptionist at the office. In fact, thinking about it again ... it's actually MORE important!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=streetwisemktg.wordpress.com&amp;blog=9627668&amp;post=3&amp;subd=streetwisemktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">First impressions: make it a good one!</media:title>
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		<title>Emotional media : building a brand on radio</title>
		<link>http://streetwisemktg.wordpress.com/2009/10/20/emotional-media-building-a-brand-on-radio/</link>
		<comments>http://streetwisemktg.wordpress.com/2009/10/20/emotional-media-building-a-brand-on-radio/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 02:06:41 +0000</pubDate>
		<dc:creator>Adam Coutts</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[radio advertising]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[emotional media]]></category>
		<category><![CDATA[jingles]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[nrma]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://streetwisemktg.wordpress.com/?p=7</guid>
		<description><![CDATA[Radio is the theatre of the mind. The reason we develop a liking for so many radio personalities is that listeners are free to add their own visuals: face, hair length, style of dress, nervous tics ... the lot. The same applies to radio campaigns. On the surface there is little difference between stations until you take this into account and realise that the very difference is all in listeners' heads ... and ears.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=streetwisemktg.wordpress.com&amp;blog=9627668&amp;post=7&amp;subd=streetwisemktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>It pays to be well red.</title>
		<link>http://streetwisemktg.wordpress.com/2009/09/24/it-pays-to-be-well-red/</link>
		<comments>http://streetwisemktg.wordpress.com/2009/09/24/it-pays-to-be-well-red/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 02:15:00 +0000</pubDate>
		<dc:creator>Adam Coutts</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambient Media]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Outdoor Media]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[red]]></category>
		<category><![CDATA[street media]]></category>
		<category><![CDATA[traffic signs]]></category>

		<guid isPermaLink="false">http://streetwisemktg.wordpress.com/?p=12</guid>
		<description><![CDATA[Color increases brand recognition by up to 80 percent
Color improves readership as much as 40 percent
Color accelerates learning from 55 to 78 percent
Color increases comprehension by 73 percent
Color ads are read up to 42 percent more than similar ads in black and white
Color can be up to 85 percent of the reason people decide to buy<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=streetwisemktg.wordpress.com&amp;blog=9627668&amp;post=12&amp;subd=streetwisemktg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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